"Given that photo books grew 5X last year, we decided to really focus on increasing our photo book offering during the first quarter of 2009, so consumers have a wide variety of book styles to choose from for the summer vacation and wedding seasons as well as the 2009 holiday season," says Vahe Christianian, vice president, sales and business development, at LifePics. "Despite the tough economic times at retail and at home, we are definitely finding photo books are growing because they provide a pleasant relief from the melancholy caused by the down economy. Specifically, the variety of book sizes and prices we offer allows consumers to create and give meaningful gifts, while keeping an eye on their pocket ‘book’ too."
All photo books available through LifePics come in various sizes, colors, and keyhole options, and can be created on LifePics’ photo book engine. Some of the new in-house options include 5-by-5, 8-by-8, 10-by-10, and 12-by-12 books, as well as custom cover options, which allows consumers to have their images printed directly on the book’s cover. New options for books fulfilled by Proven Direct include custom cover 10-by-10 and 12-by-12 books that come packaged in an elegant silver two-piece box with a decorative label.