Leica: New Global Director for Corporate Communictions

According to a press release, Bernhardt can look back on a long career in the media and public relations segment and gathered her professional experience in both agency and industry contexts. Most recently, as head of PR, she held responsibility for corporate and product PR for the consumer electronics division of Sony Electronics in Berlin. Prior to this, the graduate in political sciences and German philology spent six years in corporate and programme PR at the TV channel ProSieben in Munich and was employed for several years by the international PR agency Burson Marsteller in Hamburg.

Oliver Kaltner, Chairman of the Executive Board stated: “Silke Bernhardt and I share not only a common career in the imaging segment, but also, and above all, our enthusiasm for communications, brand management and holistic partner management. Our success in winning her for Leica Camera AG represents a big step forward for our company’s communications planning. Her professional capabilities and agility and her commitment and spirit for team playing are appreciated on all sides. I am very much looking forward to working with her both here in our headquarters in Wetzlar and in our global network of regional subsidiaries.”