After crossing the Pacific in the one-of-a-kind catamaran, the Plastiki, MYOO founder David de Rothschild is now realizing a new project: ARTiculate: 3ºS/52ºW.
After visiting Ecuador, the second adventure in the ARTiculate series will launch on November 7th and will see the team undertake an expedition to the Amazon rainforest in Brazil to raise awareness of the issues surrounding the Belo Monte dam – planned as the world’s third largest dam. The MYOO team will work alongside Amazon Watch to raise awareness of this pressing issue and trying to find a solution for the government and indigenous tribes people alike that won’t further compromise the incredible natural lifecycle that is the Amazon rainforest.
"When you set your life’s purpose and energy towards telling the most compelling stories possible, there really is only one brand that can live up to that ambition with an unrivalled quality and integrity, and that’s Leica", says David de Rothschild, MYOO founder and ARTiculate expedition leader. "Leica’s heritage of capturing some of the most defining moments in photographic history will undoubtedly influence me to push my boundaries and I look forward to partnering with them on the ARTiculate adventures."
Leica Camera AG supports the MYOO team as the official supplier of binoculars and cameras with different products from their current portfolio: a Leica M9, Leica V-Lux 2, Leica X1 and two Leica Ultravid binoculars.