Leica Camera AG takes over Sinar Photography AG

With this takeover, Leica Camera AG completes the company’s portfolio in the high-end digital camera segment and further expands its position in the market for professional photographic equipment. With the Leica S-System, Leica offers a high-mobility, integrated, medium-format digital camera system that is completely in line with the company’s long-standing brand philosophy. This system is now complemented by the modular Sinar system and its particular applications for studio, industrial and architectural photography. Synergies are also expected in the fields of digital technology, sales and distribution and in customer care.

According to a press release, Leica now offers a complete product portfolio from a medium format digital camera system to digital view cameras and, as a result of the takeover, is now the only full range provider of digital camera systems in formats larger than the 35 mm Leica full-frame format.