In light of the rapid economic growth in India, it became essential to formulate a sales strategy to better meet the specific needs in the Indian market. With this awareness, Konica Minolta decided to establish the new subsidiary in India to make committed efforts to increase sales in this promising market. Through the new subsidiary, Konica Minolta aims to increase customer satisfaction and reinforce its ability to develop businesses locally by strengthening marketing; enhancing and expanding the existing sales network; exploiting new sales channels; and improving customer service.
According to a press release Konica Minolta will remain committed to developing original and reliable products with outstanding TCO (Total Cost of Ownership), productivity and environmental friendliness in the fields of office equipment and production printing systems. Furthermore, Konica Minolta will continue to make concerted efforts to offer optimal solutions to our customers to better meet their ever-diversifying needs and expectations, while working with local communities to achieve mutual development and prosperity.