According to a press release, Kodak was ranked 18th, based on a survey of nearly 33,000 consumers that measured trust, esteem, admiration and good feeling toward companies. The Reputation Institute then analyzed seven dimensions of corporate reputation: products and services, innovation, citizenship, workplace, governance, performance and leadership.
“While we work to complete our historic business transformation, this ranking recognizes the commitment of Kodak people to our customers, our reputation for quality and innovation, and the power of the Kodak brand,” said Antonio M. Perez, Chairman and Chief Executive Officer.
In recent years, Kodak has been consistently recognized in rankings of reputable and ethical companies. For ten years in a row, Kodak has been named to the Dow Jones Sustainability North American Index (DJSI North America), one of the most prestigious and well-known hallmarks of sustainability performance among leading corporations.