Kodak launches new environmental messaging symbol

Kodak is beginning to attach this green and yellow leaf logo to marketing and advertising materials and packaging that include claims that directly address environmental improvements or programs unique to Kodak. Examples include environmental product attributes that result in unique value propositions, services that help customers manage their environmental footprint, recycle and reuse programs, and initiatives that seek to educate customers and the public about Kodak’s commitment to environmental responsibility.

The new leaf logo, for example, now appears in claims relative to the Kodak Adaptive Picture Exchange, a retail photofinishing system, uses no water, produces no chemical waste, consumes 70-90% less energy than comparable traditional minilabs.*

The Kodak Printer’s EnviroServices Program has also qualified to carry the leaf logo. This multi-faceted program, which includes recycling and reuse options designed to help customers in the printing industry manage their environmental footprint, prevented 20 million pounds of waste from being sent to landfills in 2009.

The logo will also appear in tandem with the tagline “Kodak Cares” in communicating about corporate sustainability and environmental initiatives.

To highlight its sustainability initiatives, Kodak has launched a new sustainability website: kodak.com/go/sustainability – which broadly addresses Kodak’s policies and performance from the perspectives of innovation, stewardship and responsibility.