The awards are organized by the Verlag Deutscher Drucker publishing house. The winning products were chosen by readers of three leading German trade journals—Deutscher Drucker, Publishing Praxis and Grafische Palette—from a total of 30 technologies nominated by the magazines’ editors. In total, 80 products were submitted for the awards.
The awards ceremony was held on Nov. 18, 2010 at the PrintNight event in Stuttgart, Germany. Bernhard Niemela, Editor in Chief of Deutscher Drucker and Managing Director of Verlag Deutscher Drucker, emphasized the crucial role technology suppliers play in helping print professionals create innovative print products and marketing campaigns.