Kodak Executives share Digital Marketing Expertise at 2010 InterACT! Conference

Michael Lo, Marketing Director and VP, Kodak’s Business Solutions and Services Group, will present on the topic, “Technology Showcase: Optimizing the Marketing Network,” on Tuesday, Aug. 10, at 1:20 p.m. During Lo’s presentation, he will discuss how businesses can reap the benefits of delivering multi-channel marketing campaigns and how they transform today’s print providers, marketing organizations and enterprises. His discussion will also focus on exploring every step of the marketing network- including guiding business transformation to a profitable MSP, solutions for marketing asset management and automated campaign management.

Also on Tuesday, Aug. 10, at 2:45 p.m., Beth LaPierre, Chief Listening Officer, Eastman Kodak Company, will present in a session entitled, “Blending Direct Marketing and Social Media: How is it Done?” LaPierre will co-present with Jeff Swystun, Chief Communications Officer, DDB Worldwide Communications Group, Inc. The presentation will highlight tips on fresh ways to mix mail, digital, and other media to promote an engaging marketing message for customers. The session will largely focus on the benefits of integrating new social forums to revitalize and re-vamp traditional direct mail content.

Featured presentations will demonstrate how to integrate print, online, mobile and social media to deliver fully-interactive marketing campaigns that help create a broad impact with customers to generate stronger business results.