Kodak customers discuss strategies for diversifying and growing their businesses

The conversation was held in San Diego before a group of print industry analysts in conjunction with a briefing on Kodak Marketmover Business Advantage Solutions and other Kodak consulting services.

Companies represented in the roundtable discussion included H.O.T. Printing & Graphics, a full-service commercial printing, graphics and mailing organization; DST Output, LLC, one of the largest global statement and billing output providers; RT Associates, a marketing logistics partner that helps clients manage the entire workflow of their marketing campaign; and The Bureau, a marketing manufacturing company.

In discussing the process of diversifying and changing their business, each participant agreed that a necessary first step involves thoroughly examining their operation, determining resources and technologies they need to put in place to support their business plan.

Educating customers about the vital role of print in today’s multimedia environment is imperative—a sentiment echoed by John Henderson, Director of Digital Marketing Services and Technology, The Bureau.