Kodak continues to help customers capture digital photo services business with new tools

As part of its “Kodak Marketmover” Business Development Services, Kodak is offering a new on-site custom workshop to help its customers drive new revenue with photo applications.

The Marketmover targeted sales module – Photo Services is an online tool that provides a comprehensive program to support sales and marketing in a variety of market segments. It includes two distinct sets of marketing strategies, and supporting marketing materials such as Point of Purchase signage, direct mailers, bill stuffers and advertisements. The first program targets consumers, while the other is geared toward professional photographers.

Recently, at PMA 2009, Kodak showcased its Kodak Nexpress Intelligent Dimensional Coating Solution and Kodak Nexpress Dimensional Clear Dry Ink, which offer printers another way to expand sales opportunities with unique digital photo press products. Available as part of the Kodak Nexpress Fifth Imaging Unit Solutions, Dimensional Printing gives specified text and images a raised or 3D effect that can deliver higher impact photo press products. The result is a printed piece where images can have a dimensional feel that mimics the surface of the items in the image.

Other Kodal Marketmover targeted sales modules include financial services, education, manufacturing, retail, advertising and marketing agencies, and existing customers (a program for marketing to an existing customer base). Kodak Marketmover business development services deliver a wide range of innovative tools, resources, and support to enable customers to maximize their return on investment in new technologies and achieve dynamic business growth. Marketmover Service professionals work directly with customers in developing marketing plans, training senior management and sales representatives on new business opportunities, and supporting marketing and sales programs.