Kodak appoints new Chief Marketing Officer

As CMO, Hayzlett, 48, will be responsible for the firm’s worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies and processes. He will lead the company’s efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships and will also be responsible for the Kodak’s Corporate Communications, Public Relations and Public Affairs organizations.

Hayzlett joined Kodak in April 2006 as Chief Marketing Officer and Vice President of the Graphic Communications Group. He became Chief Business Development Officer in September 2007, and Kodak’s Board of Directors elected him a corporate vice president in October 2007.

Hayzlett has nearly 25 years of international marketing, sales, and customer relations management experience. Prior to joining Kodak, he led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives.