Kodak announced new professional premier papers

The wider color gamut together with the capacity for more saturated color and accurate skin tone reproduction, highlights and shadow detail were traditionally not feasible in a single paper. These key attributes of the new media, which elevate the entire Endura media portfolio, allow users more latitude in the final look of their prints without forcing these traditional either/or choices. The creativity remains in the hands of professional photographers and the professional labs that serve them. Operationally, the new papers offer more efficient workflow capabilities, including improved post-process finishing. Backed by Kodak’s manufacturing excellence, consistency from roll to roll and batch to batch help minimize process variability.

For portrait labs, Kodak Professional Endura Premier Paper provides unique benefits by maintaining natural-looking skin tones, from highlights to shadows, while expanding color gamut, enabled by a technological breakthrough, the latest advancement in coupler technology. This innovation also provides a lighter/brighter D-Min for cleaner-looking whites, and at the same time a higher D-Max capability for bold rich blacks, better contrast and exceptional performance in typical home display.

Commercial labs will benefit from the new paper due to its high D-Max capability for bold, rich blacks, and increased color gamut for strong, vibrant colors (greens, blues, yellows and cyans), crucial in commercial prints. Improved whites that are lighter in density and clean, sharp text and graphic reproduction combine to deliver state-of-the-art image stability.

Kodak Professional Endura Premier Metallic Paper has all of the same features and benefits as Kodak Professional Endura Premier Paper, with the added distinction of an attention-getting, glossy finish and metallic appearance. Kodak Professional Endura Premier Metallic Paper helps create striking, glamorous prints with exceptional visual aesthetic and depth. This "chrome on paper" effect appeals to professional photographers, specifiers and display designers seeking a dramatic look.

Kodak Professional Endura Premier Paper and Kodak Professional Endura Premier Metallic Paper will be available worldwide in early Q1 2012.