Kodak Alaris to share insights on socialization and printing at PMA@CES

“Once photographers meet one of the consumers’ most immediate needs – the ability to share their memories instantly – they’ve now engaged the consumers. They can quickly follow-up with consumers and produce their memories in story form, with their professional lab partner, in albums, books, and other keepsakes, and then complete the collection by preserving their memories for a lifetime in heirloom prints,” said Dennis Olbrich, President, Kodak Alaris’ Personalized Imaging. “To create these heirloom prints, we recommend silver halide paper. First, silver halide paper offers the greatest longevity for printed images. Second, and equally as important, silver halide paper provides the highest quality, most consistent media with the most reliable workflow and lowest total cost of ownership, all elements that are critical to the success of the professional market.”

To present why and how the professional market can embrace this strategy to encourage business growth, three senior leaders from Kodak Alaris will present at PMA@CES, with each panel telling one element of the collective story. Speakers include:

Darren Johnson, Vice President and Chief Growth Officer, Kodak Alaris’ Personalized Imaging: SHARING – How Your Business can Benefit from Changes in Photo Viewing caused by Online Imaging & Smartphone Sharing. Sunday, January 5, 2014, 3:00 – 4:15 p.m.

Christ van Zandt, General Manager & Vice President Film, Paper and Output Systems, US&C, Kodak Alaris’ Personalized Imaging: OUTPUT – It’s not All On Screen: The Latest Tools, Techniques & Materials for Physical Photo Display. Monday, January 6, 2014, 1:15 – 2:30 p.m.

Ed Monohan, World Wide Strategy Director, Kodak Alaris’ Personalized Imaging: PSPA Official Business Session – Purchasing, Publishing & Printing in a Digital Ecosystem. Monday, January 6, 2014, 3:00 – 4:30 p.m.