Kodak Alaris launches new Kodak Moments photo-printing platform

According to a press release, the new platform is built to address the belief that authentic moments are harder to identify in culture today. By helping people more easily engage with their memories – both new and old – the platform is designed to  draw inspiration from a "Kodak moment," a phrase so ingrained into the global lexicon that it was recently entered into the Oxford Dictionary and currently has more than 450,000 hashtags on Instagram alone.

An estimate by InfoTrends suggests that 1.2 trillion photos will be taken globally in 2017, with 4.7 trillion photos digitally stored. However, as people take more photos than ever and with thousands of photos buried in digital devices, studies suggest current culture is losing the ability to memorialize the most important, authentic memories. An independent, commissioned survey showed that 55 percent of Americans believe current culture is losing its ability to identify what is authentic and meaningful, and 44 percent believe they’re bad at recognizing the moments in life that matter the most.

"Kodak Moments has always stood for and celebrated the real, authentic moments in life”, said Nicki Zongrone, President, Kodak Moments Division. „They are the memories that we hold closest, the ones that tell a story or remind us of an experience. We have developed a full consumer offering that builds on our successful retail photo-printing business, designed to give consumers choice about where and how they print and encapsulate their memories simply and quickly.“

The platform offers two industry-first features to directly address this problem and makes it easier to rediscover one’s most memorable moments. Within the Kodak Moments app, ’Made for You’ searches images buried in mobile device camera rolls to identify the most meaningful photos, displaying them on Kodak Moments products. "The app now leverages our unique image science capabilities and is designed to automatically surface your most important memories from within your camera roll on your phone or device," said David Newhoff, VP Product, Kodak Moments Division. "It’s intuitive, simple and constantly reminds you of your key everyday moments.“

Moments Assistant is a Facebook Messenger bot that helps users find important moments buried in their Facebook albums. It conversationally suggests images to print, in the place where most keep photos today – Facebook. Kodak Moments plans to offer the bot throughout launch. For customers who find and share a photo identified by the Moments Assistant, Kodak Moments is offering a free Moments Card that can be mailed anywhere in the continental U.S.

Rob Smith, Chief Marketing Officer, Kodak Moments said, "While our competitors simply expand their product range, we see an opportunity to create a more effortless and rewarding user experience. Everything we are building is in service of reducing the distance between capturing a moment and printing it. The Moments Assistant and Made For You features access your camera roll to suggest moments we may have forgotten. With as few as three touches on your phone, you’re able to place those moments into beautiful photo products to share with your friends, family or yourself.“

To raise awareness of the launch, Kodak Moments is debuting its largest national ad campaign developed with Chapter, a San Francisco-based experience design studio that also developed the Moments Assistant. The campaign was created in collaboration with Martin Parr, the Magnum photographer renowned for capturing the moments that most miss.

The "Kodak Moments Project," a collaboration between Martin Parr, DMB and Chapter, documents eight groups of people on film and in photographs to capture and celebrate the real, authentic moments in their lives. The films and photographs can be viewed at kodakmoments.com.

"One of the things I find most interesting is just the day-to-day life that we all live”, said Martin Parr. „My job is to find everyday things and demonstrate that it’s much more interesting than we take for granted. In years to come, I’m looking forward to using these pictures as a real telling point about the times we live in right now.“

The media strategy, developed and executed by New York media agency Noble People, focuses on surfacing at times and places when memories are being created, relived and shared.