“Our Endura Display Materials, including both this improved product as well as our Kodak Professional Endura Transparency Display Material, provide world-class brands with trusted materials that deliver both high quality and consistency,” said Dennis Olbrich, President of Kodak Alaris’ Personalized Imaging business. “For our commercial customers who print display materials for these brands, this offers two benefits. First, they can assure that they will deliver the highest quality, most durable displays that translate a company’s discerning aesthetics into eye-grabbing backlit displays. Second, they can create a more effective workflow, due to the media’s roll-to-roll and batch-to-batch consistency, saving internal resources while more efficiently and cost-effectively meeting their clients’ needs.”
To support the improved media, Kodak Alaris will provide customers with new technology in its ICC output profiles. Kodak Alaris will post a set of three profiles for each printer, which will offer labs the option to select from three levels of color saturation, namely Natural Color, High Color and Max Color. Each set of profiles will enable Kodak Alaris’ lab customers’ clients to choose a profile which results in exactly the “look” they desire in their printed images.
The new Endura Clear Display Material is available now in the US and on a stock turn-over basis in Europe and the Asia/Pacific region in Q1, 2014.