Kiwibox is in the process of translating and adapting the website to the US market while continuing to provide support to existing members and the website in Europe. In the coming months Kiwibox will implement printing features in cooperation with an international partner. Kiwibox’s experience with web technology and its Kiwibox online community will be a big advantage for the development of Pixunity. This trendy photoblogging technology will in turn drive users to the Kiwibox.com website.
Photo-blog technology has been called the most visually astonishing and meaningful way of blogging on the net, with the thematic content of photographs taking precedence over the written blog itself, validating the old adage that "a picture is worth a thousand words." The global community continues to live and breathe technology so much sothat the line between our daily and digital lives continues to blur. Integrating this sentiment, Kiwibox’s acquisition of Pixunity’s offers users more than a photo upload, but a facet of social media nonexistent to today’s social media consumer. As printed photography is displaced more and more by digital prints (to the tune of a 250% annual growth rate in this market), digital cameras and technologies have reached a foothold in 81 percent of U.S. households (camera sales grew 10.4 percent to reach 121.4 million units for 2010), with digital photographic industry earning a value of $5.2 billion in 2010. Consumers in the United States created approximately 13.9 billion digital prints in 2010, and an expected greater growth in 2011 plays directly into Kiwibox.com’s acquisition of Pixunity and integrating Pixunity’s capabilities into the Kiwibox network.
The rise in digital images taken and uploaded by mobile devices has grown dramatically in the recent past as photo-uploading apps such as Instagram and Picplz have gained recent popularity. The success of these apps is due to the growing realization that mobile users want push-button ease to upload photos from mobile devices to web. In social networking alone, this yearning for ease can be seen in the approximate three billion plus photo uploads to social media platforms / websites per month, with an average of over five billion images per month seen in 2010. As this upload phenomenon increases, users will continue to seek new platforms such as www.pixunity.de for a new experience in uploading and sharing.