Jessops, the nationwide supplier of the Olympus Pen EP-1, hosted the launch event at their recently refitted flagship store on London’s Oxford Street. With the promise of the a free Cross fountain pen for the first 50 pre-orders on the night, a 200-strong crowd formed at the store and Jessops were overwhelmed with the volume of pre-orders requested on the night.
David Bailey, was the first in the UK to receive the Olympus Pen EP-1 camera on the evening. The original retro favourite first hit the market in 1959 and was the first compact camera of its kind. Fifty years on, Olympus have released a similarly camera, combining digital SLR technology and the flexibility of interchangeable lenses with the Olympus Pen’s signature retro style and compact size.