International Photographic Council (IPC) honors Fred H. Lerner

The award honors legendary contributors to the photographic industry. Advertising and marketing executives, manufacturers, dealers, distributors and industry press gathered in February at the United Nations in New York City for the awards presentation. Lerner started his career at Berkey Photo in New York and went on to work at Berkey Photo locations in Virginia and California, where he currently resides. In 1977, hefounded Lerner Photo, specializing in photofinishing for camera stores, and co-founded Rabbit Photo, Metro Photo, and digitalMAX in Australia. When the Qualex division of the Eastman Kodak Company acquired Lerner Photo in 1992, Lerner stayed on as President and CEO of Kodak Processing for seven years. Recognizing the potential of the Internet, he co-founded Ritz Interactive with his long-time friend, David Ritz.Ritz Interactive operates RitzCamera.com, WolfCamera.com, CameraWorld.com, PhotoAlley.com, BoatersWorld.com, FishingOnly.com, eAngler.com, Greg Norman’s

ShopAtShark.com, and other award-winning online-shopping sites. Lerner is Past President of the Photo Marketing Association (PMA) and now serves on its Board of Directors. He is also a Board member of the International Photographic Council and serves on the Rochester Institute of Technology McGhee Chair Advisory Committee.