InfoTrends Study on DILC Market

This study is the latest in series of studies that InfoTrends has conducted since 2008 on the consumer DILC market. Since their inception, these studies have revealed changes in attitudes, purchasing decision-drivers, and imaging behaviors of DILC owners and potential buyers in the U.S. market.

"The impact of compact interchangeable lens cameras (CILC) on the DSLR market is just beginning to be felt, now that all the major camera vendors offer them," said Ed Lee, Group Director of InfoTrends’ Worldwide Consumer and Professional Imaging Services. "The challenge in front of camera vendors is to come up with the products and features that it will take to attract new CILC buyers, especially the more casual photographers."

The new study explores what drives photo activity among DILC owners, and which services and products they use and anticipate using in the future. In addition, the study investigates their typical imaging workflows, use of cloud services and mobile devices, and adoption of connectivity solutions.

The research for this study will offer consumer buyer profiles and demographic insights, customer requirements, camera usage patterns, purchase plans, details on imaging behavior, and other information that will help to drive vendors’ product, marketing, and sales activities.