InfoTrends report: Mobile Devices and the Impact on Print

InfoTrends’ has launched a new study Mobile Devices and the Impact on Print to investigate print-related attitudes, needs, and desires of mobile device users.

“The purpose of this research is to uncover the relative opportunity to print across a broad range of mobile device users from teenagers to office and mobile business users to retired people,” commented John Shane, Director of InfoTrends’ Communication Supplies Consulting Service. “Our goal is to understand what each of these groups and other people need in order to satisfy their desire to print from their mobile devices.”

Through a combination of extensive primary and secondary research across four countries (US, Mexico, Brazil, and China), InfoTrends analyses the differences and commonalities between business and personal printing uses. As a result, the company comes up with a market modeling tool to measure the impact of different events or activities that would increase or decrease print potential.

For more information on this study, please visit www.infotrends.com or contact Scott Phinney at 781 616 2123 or scott.phinney@infotrends.com.