Impossible premiers first photos taken on its new color film 

Initiated by Valerie Hersleven, her thirteen represented photographers took on the fresh challenge to be the very first artists exploring the new instant film materials by Impossible. Their unique, analogue works will be exhibited at the famous Bar de la Roquette  from July 5 – 13.

Seduced by the Impossible Exhitbion, the City of Arles called its citizens to find vintage family portraits shot on Polaroid. These portraits will also be exhibited in the Bar de la Roquette, selected by students of the Ecole de la Photographie d’Arles.

Moreover a selection of the European Polaroid Collection will be presented at the Espace Van Gogh. "Polaroid in Peril!" is curated by William Ewing, director of the Musée de l’Elysée. On July 8, he will together with Clément Chéroux, curator at the Georges Pompidou Museum of Modern Art and Florian Kaps, founder of The Impossible Project, participate in a public debate about the Polaroid Collection and changes of aesthetics due to technological progress. (The Impossible Project placed a binding offer to purchase the European Polaroid Collection to prevent it from being sold and seperated in parts. The bid is curently being reviewed and a final decision is expected for the next weeks.)