Impossible and Polaroid announce the Polaroid Classic Line

The Polaroid Classic line brings together two of the world’s most influential voices in instant photography and is the result of a long-time collaboration between Impossible and Polaroid. The Polaroid Classic line draws upon design cues from Polaroid’s rich 75 year legacy and will initially focus on collector’s items from different eras in Polaroid history. Impossible and Polaroid will continue to work on additional items that will be sure to delight all Polaroid fans.

“Impossible is proud to carefully develop and produce this new product line together with Polaroid,” said Florian Kaps, founder of Impossible. ”By adding these design classics from the core of Polaroid to Impossible’s existing endeavors we are celebrating the real spirit of true analog instant photography.”

Additional Polaroid Classic products will be introduced throughout the year. All items will be available on www.the-impossible-project.com, www.polaroid.com as well as in The Impossible Project Spaces in New York, Vienna and Tokyo. Visit www.the-impossible-project.com/polaroidclassic to learn more about the Polaroid Classic line.

Impossible and Polaroid will also present a series of artist collaborations throughout 2012 in The Impossible Project Space NYC. The first group gallery show INSTANT REVOLUTION will be on display at the Impossible Project Space NYC from February 9 to March 23, 2012. Visit www.theimpossibleproject.com and www.polaroid.com for additional information and updates.