“Nineteen months ago 46% of the photo and video apps had been on the market for less than 180 days; currently this is the case for only 19% of the 295 top-ranking apps that we tracked,” said Hans Hartman, President of Suite 48 Analytics. “There is still a lot of movement in this market, but we now see fewer fly-by-night apps and more established apps that generate ongoing downloads or sales.”
According to the report, the increased success of top-ranking app developers at monetization is yet another indication that this market is gradually maturing. More top-ranking photo apps now offer in-app purchasing options: 49% of the top iOS photo and video apps do so, compared to only 33% that did this 19 months ago when Suite 48 Analytics started tracking the photo and video app market.
In addition, the top-ranking paid apps are now priced higher than in the past: for the first time, the Google Play and Apple iTunes US stores list fewer photo and video apps priced at $0.99 than at $1.99, and the number of top-ranking apps costing more than $2.99 is substantially higher than was the case a year and a half ago.
More information in the new study is available at www.suite48a.com.
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