ImageQuix and PhotoLynx acquire Capturelife

ImageQuix and PhotoLynx, providers of high volume photography solutions backed by ASG, have acquired Capturelife, a digital delivery and engagement solution that serves school, sports, events, attraction and resort photographers and labs. While Scott DeFusco, co-founder of Capturelife, will join the ImageQuix and PhotoLynx team to continue growing and building the service, the other co-founder, Jeff Eckerle, will transition out of the business. Rich Scanlon, CEO of ImageQuix and PhotoLynx, was appointed CEO of Capturelife effective immediately.

According to a press release, the deal marks the 32rd acquisition for ASG and the 3rd acquisition in photography technology software. Over the past few years, there has been a tectonic shift in the economy, with 4x more spending being devoted to experiences rather than physical products. Founded in 2015, Capturelife, is at the center of this trend as experience creating brands, such as cruise lines, resorts, theme parks, and live event companies, understand the power of memories to drive future consumer purchases. To date, more than 800 companies have used Capturelife to leverage digital memories for powerful connections between companies and their customers.

“We are very excited to welcome Scott, his team, and the Capturelife solution to our portfolio,” said Rich Scanlon, CEO of ImageQuix and PhotoLynx. “We are constantly looking to provide our High Volume Partners with a wide range of solutions that compliment our industry leading E-Commerce and Workflow products. Capturelife has built a unique platform to service the Enterprise and Experience space (travel, excursions, resorts, etc.) with a robust tool accommodating the needs of both end users and Enterprises. In a post COVID world, we believe this is essential in providing a sustainable experience for the customer.”

“As part of ASG, Capturelife joins the market-leaders in high-volume enterprise solutions, providing us with added depth and resources that will help accelerate our vision”, added Scott DeFusco. ”With a strong company culture and respected and proven track record, they will ensure we are well positioned for the rapid growth we see on the horizon.”

The Capturelife and PhotoLynx integration will remain in place and the teams will continue to look for further integration and product offerings across ImageQuix, PhotoLynx and Capturelife.