HP unveiled a new category of web-enabled printing solutions

To showcase these new solutions, HP announced a full suite of web-empowered e-All-in-One printers for home and business that start at $99. These will be the first printers able to “talk” to the “Google Cloud” without requiring a local proxy PC or web appliance, which means people will be able to access Google Docs, Photos and Calendar directly from their printers. A selection of new print apps from partners such as Yahoo!, msnbc.com, Facebook, Live Nation, Crayola, Reuters, DocStoc and Picasa Web Albums™ also will be available.

“We are once again revolutionizing printing to make web-empowered, cloud-enabled printing the new industry standard,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “We know that our customers want an easy way to print their content, anywhere, anytime. We’re making that a reality today by giving people the power to print from any web-connected device – smartphones, iPads, netbooks and more – to any printer in our portfolio above $99. The world has changed.”

HP web-connected products and services are supported by a digital print advertising platform that can be leveraged by print app partners. Customers can get premium content at no additional cost and brands can add value to their audience by populating select print content with customized messages, promotions and information like coupons or local services.