HP to showcase new Digital Press at Labelexpo Europe 2009

Also on the HP stand will be the market-leading HP Indigo press ws4500 that has found great popularity with label and packaging converters wishing to add new revenue streams using a digital capability to their portfolio.

Both the HP Indigo press ws4500 and the HP Indigo WS6000 Digital Press can be used for label, flexible packaging and shrink sleeve applications. Additionally, the HP Indigo WS6000 Digital Press can be used for folding carton printing. Both presses will integrate with end-to-end solutions for prepress and finishing from HP partners. Prepress solutions from EskoArtwork; finishing systems from partners including A B Graphic International and HP’s Business Development services will also have a presence on the stand.

HP will be presenting a "Tower of Production" demonstration on the stand, for the first time with an HP Indigo WS6000 Digital Press, to demonstrate the longer cost-effective run lengths, volumes and number of jobs that can be printed in an eight-hour shift. Working in production conditions to an eight-hour schedule, the HP Indigo WS6000 Digital Press, operating at speeds of 30m/min. (~100 feet) (four colours), will print a variety of labels on various substrates, recreating the environment at a typical label printer’s.