HP to demonstrate creativity beyond image capture at Focus On Imaging

HP will hold on-stand seminars featuring industry-leading photographer, Donovan Wylie, and daily live on-stand shoots by Keith Thompson and Robin Preston. These industry experts will demonstrate how professional photographers, amateurs and retail publishers are using HP Designjet Z3200 and HP Designjet Z2100 professional photographic printers, to exhibit work, sell prints or even print personal photographic imagery.

Also on the stand, visitors will find information about the recently launched, joint development between HP and Prooftag, ARTtrust solution. This simple, self-certification system allows photographers and artists to provide individual identity to any Digital Fine Art Collection Pigment Print (Pigment Print), produced on HP Designjet Z series printers using HP Vivera pigment inks with any compatible media. ARTtrust is specifically designed to meet the need for artwork traceability and authenticity. With increased control and availability of information online, artists, photographers and end-customers can be assured of artwork provenance, protect investments and ensure future value.