HP taps Richard Gerstein to lead Strategy and Worldwide Marketing for Personal Systems Group

Gerstein comes to HP from Sears Holding Corp., where he served as president of Marketing. Previously, he served as chief marketing officer of the Sears brand. In these roles, Gerstein drove strong business results and market-share gains with new brand positioning and advertising. He also implemented best-in-class teams and capabilities around customer-relationship management, customer loyalty, digital and social media, and program analytics.

Prior to his time at Sears, Gerstein held key leadership positions at Alberto-Culver Co. and Reflect.com. He also spent 13 years at Procter & Gamble, where he held various roles in marketing.

Gerstein succeeds Satjiv S. Chahil, who announced his retirement earlier this year. HP maintains a consulting relationship with Chahil.