HP sponsors Cannes Young Lions Competition

As part of this year’s sponsorship, HP has created a "blank canvas" lounge, allowing competitors to experience the power of digital print applications firsthand. The HP White Space lounge in the Young Lions Zone is the ultimate "concepting" space where every single surface – from the table top, walls, and rugs to the refrigerator, chairs and even drink cans – can be drawn on. HP is encouraging competitors and Festival attendees alike to put their mark on the HP White Space. The company will then use its digital printing technology to turn the competitors’ creative renderings into digitally-printed designs – whether they are on glass, metal, vinyl or cloth – transforming the "blank canvas" lounge into a vibrant room where digital and physical intersect. Consumers expect information to be accessible the way they want – anytime and anywhere. To succeed in today’s market, brands owners need to capitalise on this shift, delivering their messages through multiple platforms. Digital printing can strengthen integrated marketing campaigns by connecting "the online experience" with offline content. Creative professionals can utilise digital applications to execute arresting campaigns that feature dynamic, personalised physical output.