HP Latex Ink Technologies on tour

Central to the tour is a 16.5m-long customised truck and trailer, which will be on display at FESPA Digital – the first official stop on a road show that will subsequently visit various cities across Europe throughout 2011. Designed to inspire and show how incorporating HP Latex printers, inks and compatible HP substrates into their operations can deliver business enhancing opportunities to PSPs, the events will feature informative presentations, customer testimonials, hands-on workshops and live product demonstrations on a 152.4cm (60in) HP Designjet L25500 Printer.

The tour will focus on how users can expand their creative applications offering and undertake a host of innovative graphic arts projects by maximising the multi-substrate printing capability of latex printers. As well as the HP Designjet L25500, these also include the new HP Scitex LX820 and LX850 Printers.

Additionally, the road show will explain the environmental benefits offered by HP Latex printing solutions and how these technologies allow PSPs to limit the impact of their operations on the environment, while also fulfilling certain stipulations required by their own customers.