The contest uses new video creation tools on YouTube, including improved video remixing and webcam video tools, to allow people of all skill levels to submit videos that run the gamut from comedies to mini-biographies and documentaries, and showcase their individual passions, causes and creative gifts.
Running through Aug. 30, the contest offers the opportunity for contestants to win more than $300,000 in cash and prizes from HP. The contest is an extension of HP’s award-winning “The PC Is Personal Again” campaign, which features achievers including Shaun White, Serena Williams and Fergie discussing what they do with their HP PCs in a series of “Hands” commercials that don’t show their faces.
“HP hopes to inspire and foster creativity,” said David Roman, vice president, Marketing Communications, Personal Systems Group, HP. “Combining personal passions, digital remixing tools and the YouTube stage means we’ll be able to gather, celebrate and reward expressions of originality like never before.”