HP demonstrates continued Innovation at photokina 2010

HP is driving the acceleration of the analogue to digital transformation with products, solutions and partnerships addressing all levels of the photographic market. On the HP photokina 2010 stand (Hall 4.1, stand I-050), visitors can see these latest integrated technologies that enable professional photographers, retailers, photo labs, print service providers and consumers to maximise the potential of digital photography.

New products and solutions shown for the first time at Photokina include:

The HP Photosmart ML 2000D – the fastest dry minilab on the market(2)- is capable of borderless single-sided and double-sided photo prints allowing retailers to offer a wide variety of premium quality creative photo products including photobooks and greeting cards.

The HP Photo Center Compact Instant Print Solution is ideal for retailers with limited floor space – a small, scalable, unattended self-service front-of-counter system that enables consumers to place orders for instant pickup of photos, enlargements, calendars, single-sided photobooks and photo CD’s.

HP Photo Creations – a fully customisable software solution enabling customers to easily transform photos into professional-quality photo creations at home and arrange for in-store pickup or to print them directly at home.

HP Designjet Z6200 Photo Printer series with HP Vivid Photo Inks, delivering high-quality output and the highest speeds of large format printers in its price class Snapfish Publisher by HP is an exciting on-line initiative for companies and individuals to market and sell their designs, merchandise and services

Recently launched HP graphic arts products for photo-printing applications on the HP stand include: HP Indigo 7500 Digital Press for versatile photo-specialty production prints using HP Indigo Light Cyan and Light Magenta inks to produce images of professional photographic quality HP Large Format Photo Negative application for use with the HP Designjet Z3200 Photo Printer uses digital captures or files to produce photo negatives for use as masters to produce high-quality fine art prints HP is participating in the Creative Alliance Theatre, next to the HP stand, with daily presentations and supporting the Hasselblad Masters Book Launch with graphics printed on the new HP Designjet Z6200 Photo Printer and HP Scitex XP5100 Printer.