HP appoints Marty Homlish as Chief Marketing Officer

Homlish has more than 25 years of brand management and technology and consumer marketing experience on a global scale. He comes to HP after more than 10 years at SAP AG, where he was the global chief marketing officer and corporate officer, as well as president and CEO of SAP Global Marketing, Inc. During his time at SAP, Homlish was responsible for strategic branding initiatives that resulted in an unprecedented doubling of the company’s brand value, while aligning the company’s marketing, field and product organizations around a best-in-class customer experience. Prior to joining SAP, Homlish spent 15 years at Sony Corporation in several strategic roles, including: president of Sony’s Media Solutions Company and the head of the Sony Electronic Corporate Marketing Services division with responsibilities to create a unified corporate brand strategy for the Sony Corporation of America, Sony Pictures and Sony Music and PlayStation. He also served as president of Sony Consumer Audio Group and president of Sony Computer Entertainment America, where he was responsible for the highly successful U.S. launch of Sony PlayStation. He also was a board member of the influential Recording Industry Association of America.