HP announces record results at drupa 2012 with new digital printing solutions

At drupa HP’s booth was the largest of any digital vendor and the second largest overall, featuring the industry’s broadest digital color portfolio and hundreds of real customer examples across applications such as labels, packaging, sign and display, publishing, general commercial and transactional mail.

Customer demand was especially strong for HP’s new digital printing solutions, including the HP Indigo 7600 Digital Press, the HP T410 Color Inkjet Web Press, the HP Scitex FB7600 Industrial Press and the HP Print Module Solutions. Partucularly strong interest was also in the company’s next-generation HP Indigo solutions, including the B2-format HP Indigo 10000 digital press.

“Once again, drupa proved to be a fantastic event for HP and, as always, we enjoyed a high level of interaction with print service providers from day one,” said Manel Martinez, Vice President and General Manager, HP Graphic Solutions Business, EMEA.

Upgrades for HP’s industry-leading selection of large format printing solutions, including new technologies for the HP Scitex FB7600 Industrial Press and the latex ink HP Designjet L26500 and L28500 Printers as well as a complete range of workflow solutions, including products from the HP Exstream, HP Hiflex and HP SmartStream product lines were also on display.

HP’s largest drupa order was an agreement with Consolidated Graphics to purchase 11 HP Indigo 10000s, including one of the first beta systems to be installed. CeWe Color, the German photofinishing company based in Oldenburg, also made a significant purchase at drupa, buying two HP Indigo W7250 Digital Presses as well as an HP Indigo 7600.

Beyond the sales activities, drupa also was an important forum for education and information sharing among HP customers. The independent HP user community, the Digital Solutions Cooperative (Dscoop), celebrated a milestone of more than 7,000 members worldwide.

HP also showcased winning entries in the HP Print Excellence Awards, a global competition recognising the best examples of creativity and print quality produced using HP Indigo, Inkjet Web Press, Scitex and Designjet systems.