According to a press release, Russell-Fish is seen by many in the industry as an agent for change, having created a raft of new customer service and training led-initiatives just over a year as UK Managing Director. Announcing the new appointment, Hasselblad Chairman and CEO Dr. Larry Hansen said: “Hasselblad and the entire imaging industry are facing change. Through his work in the UK Chris Russell-Fish has demonstrated that he can identify and take advantage of the subsequent opportunities that change creates.”