Hasselblad with first retail store in Japan

The new store – a one-stop-shop of all things Hasselblad – is located adjacent to the Hasselblad Japan offices and close to a number of well-known retailers and trendy fashion boutiques.

According to a press release, William Penrice, Hasselblad Japan President said: “We are very excited about the growing interest in our products in Japan and this new store helps us to fulfil our promise to enable all fans of our brand to have a chance to own one of our outstanding cameras. Our exclusively designed Tokyo premises include a fully functioning photo-studio, a gallery and a creative space for photographers. We also have a unique display area showcasing the company’s heritage products including examples of our classic V System and space cameras favoured by US astronauts.” He continued: “This is the first time in our history that we will be providing direct sales in store as opposed to the standard commercial protocol with partners, distributors and dealers. This is why our new team in Tokyo comprises only specialists with extensive retail experience. This store launch is a brand new challenge for the company and we are all very excited and enthusiastic about its future. We want people to just drop by whenever they can and browse, not just our latest cameras, but also enjoy a snapshot of our heritage and history.”