Hasselblad brings 4K to medium format

The new cameras feature wider range of shutter speeds from 60 minutes to 1/2000th of a second, an inextended ISO range up to 6,400 and a faster shooting rate (1.7 to 2.3 fps with the H6D-50c; no details yet for the 100c) along with a USB 3.0 Type-C connector that delivers exceptionally fast file transfer. The H lens range is fully compatible and, with the choice of a faster shutter speed, can be leveraged even further.

The H6D-100c brings 4K video capability to medium format. The high-definition rear touchscreen LCD delivers a pin sharp live view experience, Wi-Fi comes as standard and an HDMI connector for external monitor connectivity completes the tool set.

The H6D cameras have a built-in dual card slots for enhanced media capability; a CFast slot allows for high-speed capture and an SD card slot enables maximum compatibility.

For the new platform, Hasselblad’s image processing software Phocus has been enhanced; the new 3.0 version delivers additional features that allow the user to apply local adjustments in the image. A new graphical interface improves work flow and user experience.

Hasselblad CEO Perry Oosting, commented on the launch: “The launch of the H6D range is the beginning of a year of celebration for Hasselblad. It’s fitting that we have returned to our pinnacle medium format camera to showcase the innovation and passion that have been present in every one of our first 75 years. Our obsessive approach to optical quality and precision hand building in Sweden is at the heart of this camera. We have retained the best and introduced the most relevant – delivering a medium format camera which we believe the Hasselblad user will fall in love with all over again.”

The Hasselblad H6D is priced at Euro 22,900 (50c) or Euro 28,900 (100c) plus VAT.