Hasselblad announces medium format camera with CMOS sensor

Ove Bengtson, Hasselblad Product Manager commented: "This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate, longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality."

Hasselblad’s new CEO Ian Rawcliffe added: "We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers. This is a world-first and underpins Hasselblad’s status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months."