launches new Shopping Cart

"By redesigning the overall flow of the shopping cart we’ve made the shopping experience on our site easier and more intuitive," stated Jason Wolfe, CEO of boasts many significant features, including the ability to accept coupon codes and enhanced personalization. Customers can easily personalize and create Secure Prepaid Visa gift cards. They can also customize the mailer with a personal note for the recipient. developed the cart using PHP, CSS and XHTML. "When developing the look and feel of the new shopping cart, we focused on the suggestions and requests of existing customers. We believe that this new version of the shopping cart will bring a favorable customer experience to the website," stated Wolfe.