The USA are an important market for German manufacturers. In 2010, German imaging exports to the United States increased 57 percent to Euro 157 million, while imports of imaging and photo technology from the US added up to EUR 103 million, a plus of 29 percent compared to 2009. The USA rank number 3 in the list of important markets for German imaging exporters.
The following companies will be represented at the German Pavilion: Ansmann, Berlebach, DHW Fototechnik, foolography, Gossen, Hensel-Visit International, Metz, Minox, Novoflex and Rodenstock Photo Optics.