Georgia McCabe brings social media boot camp to DIMA 2012

As the paradigms of communication shift almost daily, there are only a handful of experts in social media as deeply rooted in photography as Georgia McCabe. Her background for most of her career has been in photography. Over the last five years she’s expanded her already remarkable expertise in communication to social media. “The biggest thing is keeping on top of things. New applications change every day. If you don’t have a solid understanding of the capabilities of the tools you’re trying to use, you’ll wind up adrift in a sea of frustration,” said McCabe. “Kodak used to have a slogan: You push the button. We do the rest. Well, with social media it’s often You click the mouse, now figure out the rest!”

“Years ago we were told you couldn’t be in business without a yellow pages ad. Then it became, you can’t be in business without a website. Today, you can’t be in business without utilizing every aspect of social media,” commented Jim Esp, Executive Director, PMA.

Cost to attend the DIMA Conference is just $399 for PMA members. Other program topics include marketing, business, lighting and branding.

“More so than any other year, we’ve worked hard to develop the relevancy of not only DIMA, but PMA’s entire educational venue to best meet our members needs,” said Esp.