General Manager HP to speak at DIMA Keynote Luncheon

Prior to her role as general manager, Newcomer led HP through a marketing transformation positioning HP as the leader in shopper marketing in the consumer electronics space. She was selected one of seven Shopper Marketing magazine’s 2010 “People to Watch” in addition to “Who’s Who in Shopper Marketing” for 2009. She is a founding member of the Retail Commission on Shopper Marketing, representing one of 12 strategic advisor companies and is regularly invited to industry forums to speak as an expert in her field.

Prior to joining HP, Newcomer held sales, marketing and category management positions at Frito Lay, Clorox and Revlon Inc.