Fullerton Photographics wins $20,000 grand prize in PMA custom photo gift Promotion Competition

Fullerton’s campaign centered on the theme "Celebrate, Create, Donate." The vibrantly colored campaign is aimed at consumers interested in raising money for a charity. Consumers can host an event where attendees create photo gifts at the store, and Fullerton will then donate 20 percent of the proceeds from event sales to a charity chosen by the event host. Fullerton also hands out promotional cards for event attendees to distribute to friends, extending the 20 percent donation offer past the night of the event.