Fujifilm to strengthen digital camera business in Latin America

According to a press release, the establishment of these local subsidiaries will reinforce Fujifilm’s business for digital camera products in Latin America. With emphasis on the premium interchangeable lens cameras “Fujifilm X-Pro1 / X-E1” and the series of “X” premium digital cameras, the company is applying the digital camera business’s sales strategy dynamically and speedily, adopting new channels and deploying advertising to make a thorough appeal of their premium image quality and sophisticated design.

With the reinforcement of its sales structure, Fujifilm will promote the growth of the digital camera business in the global market, while making further contribution to industrial and cultural development in each country.

Fujifilm has been building direct-sales infrastructures, strengthening its business bases in Ukraine, South Korea and Indonesia during 2011, and Vietnam, South Africa, Turkey, Sweden and the Philippines this year.