Fujifilm to Increase prices for photographic papers

To sustain its photo imaging business, Fujifilm has been undertaking intensive structural reforms to reduce fixed costs and improve productivity, and has been absorbing the increasing costs of raw materials used to manufacture photographic papers over the past years. However, the soaring costs of silver and other raw materials since last autumn have reached the point where they can no longer be offset by Fujifilm’s continuous effort, and it had announced the price increase on Photographic Papers in December, 2010, the company said. Since then, soaring silver cost has still continued and especially silver market price has reached and kept historically the highest level.