Fujifilm to expand digital camera business in Scandinavia

According to a press release, Sweden, Norway and Finland have a high income level, forming a marketplace with a high ratio of sales for premium compact cameras and interchangeable lens cameras. Until now, Fujifilm has sold digital camera products to these countries via its subsidiaries in Germany and U.K. The latest move to establish a local subsidiary in Stockholm will enable Fujifilm to commence direct sales operations at these three countries.

FUJIFILM Nordic AB will facilitate development of digital camera sales strategies by addressing customer needs and implement it dynamically aiming to boost local-oriented marketing with emphasis on the popular interchangeable lens camera "FUJIFILM X-Pro1" and other premium "X Series" models. The company will also build a logistics framework to shorten the delivery lead-time and enhance after-sales services.