Fujifilm reorganizes lab operations in Germany

Fujifilm said it will maintain its quality standards and delivery services for all customers by shifting the production volumes to its facilities in Gera, Thuringia, and Rostock, Mecklenburg-Western Pomerania. The company will also use the capacities of Fujicolor Benelux in Steenbergen, the Netherlands, to serve Western parts of Germany.

In a press release, Fujifilm pointed out that the demand for prints declined to 50 percent of the 2001 volume in 2009, adding that sales of photobooks and other value-added photo products are rapidly increasing. To take advantage of these growing segments, Fujifilm plans further investments in the photofinishing business in Germany.