According to a press release, the move will combine Fujifilm’s proprietary Super CCD technology with the advanced technological capacity of Toshiba, which is one of the most import manufacturers of semiconductor products of the world. After the transfer of the digital camera production operations, Fujifilm Photonix Co. Ltd. of Taiwa-cho, Kurokawa-gun, Miyagi Prefecture, will be disbanded. The company’s land and buildings in Izumi-ku, Sendai-shi, Miyagi Prefecture, will be sold to Murata Manufacturing Co. Ltd.
The functions of R&D, procurement and quality assurance related to Fujifilm’s FinePix digital cameras will be concentrated at the business base in the Miyagi Prefecture, which currently developes production technologies. A new company, Fujifilm Digital Techno Co. Ltd., will be set up to serve as a central base for controlling after-sales services, reinforcing production technologies and undertaking CCD post-process production (assembly & testing) of digital cameras.
According to a press release, the reorganization is part of Fujifilm’s ”Slim & Strong“ approach to improve the efficiency of the company’s consumer imaging business. Earlier this year, Fujifilm had announced to concentrate its European digital camera business in the newly formed Fujifilm Electronic Imaging Europe GmbH, a subsidiary of the Fujifilm Recording Media Group, Kleve, Germany.