The central focus of the new showroom is an innovative coffee bar, decorated with some of the latest wide-format media and showcasing all different types of print. Currently themed as a surfers’ coffee bar, the area features a number of creative printable media applications, including a printed floor vinyl, self adhesive and pasteable printed wallpaper, and 3D vinyl applied to surf boards.
Also featured in the new showroom is a ‘Show-Off Wall’ that demonstrates a range of creative print applications; a ‘Test Drive Wall’ that enables visitors to get hands-on with the various media in Fujifilm’s euromedia range, and the Fujifilm Surface Table, a coffee table-style touch screen device that can be used to create photobooks from scratch.
Fujifilm has a range of equipment on show, including the latest wide-format Acuity flatbed printer, a range of digital presses with finishing capabilities and a portfolio of pre-press and plate production equipment. The entire showroom is managed via a central XMF Workflow hub, demonstrating true cross-media print production in action. The showroom opened its doors to its first visitors on 7th September.